Mobile First Insights - Global - 2016 Q2
Top Highlights from Q2
DATA
Mobile users are spending nearly 10% more time each day in the most popular apps, and brands in the Retail, Food, Automotive and Technology industries are investing heavily in performance campaigns served to mobile devices.
TECHNOLOGY
Brands looking to build an audience of high-quality users can leverage up to 22 post-install events to build lifetime value models to accurately measure the efficiency of their performance dollars.
CREATIVITY
Brand performance advertisers face a unique set of challenges when it comes to mobile creative. But by thinking beyond their logo, putting value front and center to the user, and carefully adapting elements to the mobile medium, they can optimize creative for maximum impact.
